Joseph Scott Lane was born in Longview, a small town in East Texas. Growing up with three older brothers and athletic parents it is easy to say an active lifestyle was instilled in me from day one. Throughout junior high and high school, I played many sports including baseball, basketball, football, and ran track. When I was 17 years old I had my sights set on receiving a scholarship to play basketball at the collegiate level and my parents invested in a personal trainer for me to give me that extra push and knowledge to achieve my goal. Over an entire summer working with a personal trainer not only did I make transformations physically that I never thought were possible, but from that point on I wanted to live a healthier lifestyle and continue to learn more about the body and share that knowledge to help others.

Not only did he receive the scholarship opportunity he was shooting for, but continued in school and earned his bachelor?s degree in Kinesiology and Health Science. He has been training and coaching people for almost eleven years now. He has earned several certifications and licenses in fitness as well as nutrition, and in 2011 decided to open his first personal training studio in Nacogdoches, Texas. Over six years in Nacogdoches, Genesis Fitness personal training helped numerous personality and body types, resulting in successful transformations. Joseph not only has one on one personal training experience, but has also instructed group fitness classes, kickboxing classes, basketball skills training, as well as other sport specific training.

In fall 2014 Joseph moved to the city of Dallas to continue his passion as a transformation coach, but also to pursue opportunities in the modeling industry. For the last couple years Joseph has continued his fitness journey, and is blessed to announce the opening of his second fitness studio, Nue Fitness.

?I have had exciting experiences in the modeling field from runway fashion shows, hair shows, commercial print, to fitness modeling but nothing like the experiences I continue to have in the fitness world. The sky is the limit here in Dallas and I will take advantage of every opportunity that comes my way! I have an unmatched passion to help people, an unparalleled work ethic, and extensive experience and I use this every day to reach as many people as possible to help them achieve things they never thought possible.?